Practical marketing for people who run local businesses
Plain-language guides for real estate agents, reverse mortgage lenders, mobile mechanics, barbers, salons and local service businesses in Florida and beyond.
Real estate
Stop Buying Real Estate Leads: Where Title Companies Get Theirs, and How Agents Can Too
Title companies hand agents farm reports built from free county records. Here is what those records are, which leads they produce, and how a Tampa Bay agent can use them without paying per lead.
6 min readAbsentee Owner Leads in Tampa Bay: How to Find Them and What to Send
Absentee owners are the largest pool of off-market sellers in most farms. How to spot them in county data and what a letter that gets answered looks like.
7 min readCan Realtors Cold Call or Text Homeowners in Florida? The FTSA and TCPA in Plain English
Florida's telephone solicitation law and the federal TCPA both apply to agents pitching listings. What is allowed by phone, text, mail and door knock, in plain language.
6 min readPre-Foreclosure Leads in Hillsborough County: What's Public and How to Approach Owners
Hillsborough's clerk publishes every recorded lis pendens. What that filing means, how to reach the owner respectfully, and the Florida rules agents must follow.
5 min readReal Estate Farming That Actually Gets Done: A 2-Hour Weekly Routine
Most farms fail because the routine is too big. A simple weekly rhythm for mail, door knocks, content and follow-up that a busy agent can keep.
6 min readZillow Premier Agent vs. Your Own Leads: What You Pay and What You Own
Portal leads are rented. Leads from your own farm, mail and home value page are yours. A clear comparison for agents deciding where the budget goes.
Reverse mortgage
Mobile mechanics
Mobile Mechanic Software: What You Actually Need, From One Truck to a Crew
Most shop software assumes a front counter. What a mobile mechanic really needs from software at each stage, and what to skip.
5 min readDigital Vehicle Inspections for Mobile Mechanics: How Photos Sell the Repair
A photo of a worn brake pad does what a phone call can't. How to run a quick digital inspection on every job and turn it into approved work.