Real Estate Farming That Actually Gets Done: A 2-Hour Weekly Routine
Most farms fail because the routine is too big. A simple weekly rhythm for mail, door knocks, content and follow-up that a busy agent can keep.
Pick a farm you can afford to stay in
A farm is a promise to show up repeatedly. 500 to 1,500 homes is a common starting size for one agent. Check turnover: a neighborhood where few homes sell each year needs a lot of patience before it pays.
The weekly two hours
- Monday, 30 minutes: review this week's new leads in your farm (new owners, absentee owners, new filings) and approve the mail batch.
- Tuesday, 30 minutes: post one local market update on social media, with a real number from recent sales.
- Thursday, 45 minutes: knock on 15 to 20 doors from this week's list, starting with long-time owners.
- Friday, 15 minutes: follow up with everyone who scanned a mailer or asked for a value.
What to say at the door
"Hi, I'm with [brokerage]. I've been tracking home sales on this street and put together a quick update on what homes like yours are selling for. Want a copy?" Leave a card with your home value QR code either way.
Measure the right things
Count conversations and value requests, not mail pieces. If a ZIP code produces nothing after three months of steady touches, shift some of your budget to the one that does.
Where SBS fits
SBS for Real Estate builds the Monday list for you from county data, prints the letters, hosts your home value page, posts your market updates, and follows up with anyone who raises their hand.
Get leads without buying them
SBS for Real Estate pulls Florida county records each week, finds sellers in your ZIP codes, prints the letters and captures owners who ask for a value. Solo agents $149/month, teams $399/month.
See the leads in your ZIP code