Reverse Mortgage Marketing Compliance Checklist: HUD, TCPA, NMLS and Do Not Call
A practical checklist for HECM loan officers and lenders running social posts, mailers and calls without stepping on HUD, FTC, TCPA or state licensing rules.
Why reverse mortgage marketing is different
Reverse mortgage borrowers are older homeowners, and regulators watch this market closely. The Consumer Financial Protection Bureau has taken action against reverse mortgage companies over misleading ads, and HECM loans carry their own counseling requirements.
The checklist
- Never imply the loan is free money, a government benefit, or that the borrower cannot lose the home. Borrowers must keep paying taxes, insurance and upkeep.
- Mention that HECM borrowers must complete counseling with a HUD-approved counselor before applying.
- Show your company NMLS number and the loan officer's, and only market in states where you are licensed.
- Route leads only to loan officers licensed in the borrower's state.
- Capture prior express written consent before any automated call or text, and keep the record.
- Scrub phone lists against the National and state do-not-call lists before anyone dials.
- Keep copies of every ad and post, with dates, for your compliance file.
Where good prospects come from
Long-time homeowners with a homestead exemption and no recent mortgage are the natural audience, and that is visible in county property data. Reach them by mail and community events first, and let them raise their hand before any phone follow-up.
How SBS helps
SBS Reverse Mortgage builds the checklist into the work: HUD counseling disclosure on content, consent captured with every lead, routing by NMLS state license, and do-not-call scrubbing before anyone calls. $799 a month with unlimited loan officers.
This article is general information, not legal or compliance advice. Have your compliance team review your program.
This article is general information, not legal advice. Laws change; check with a Florida attorney before acting on it.
Marketing with the HECM rules built in
SBS Reverse Mortgage adds HUD counseling disclosure, TCPA consent capture, NMLS state-license routing and Do Not Call scrubbing. $799/month, unlimited loan officers.
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